As brands reach out to consumers, Bridges PR gives consumers a reason to reach back. We believe that the right question isn't 'What can we get out of the consumers?' Instead, we always ask, 'What can we give them?'
All the campaigns we create and execute have a common focus — providing an emotional and experiential take-out for the target audience. In other words, Bridges PR builds a brand's reputation in the consumers' minds with a campaign that they can cherish. We don't just introduce you to the public; we connect you.
Since our inception in 1990, Bridges PR has been bridging the gap between brands and consumers. Our clients comprise of multinational FMCG and luxury brands. With over two decades of experience in the industry, we are savvy with what makes the media and consumers tick. This gives us the edge to create result-orientated campaigns for our clients.
Good communications ideas should not just leverage on PR. Besides building a brand's reputation through mass media coverage, we go beyond our core strengths in public relations to integrate our campaign ideas with other marketing mix. This is to help our clients to reach out to their target consumers in an effective 360° manner.
Media Relations and Media Management
Our long-standing relationship with the local media allows us to understand what kind of content best pique the editors' interests. Thus, our events and campaigns are frequently featured in print, digital and broadcast media.
Bloggers Outreach Programme
The best bloggers' reviews come from the heart. Bridges PR specialises in helping web personalities understand a brand and grow to love what it offers. We value credibility over popularity among bloggers, and our focus is to find quality bloggers who will best fit your brand's identity.
Content Development and Editorial Services
Aside from coordinating with the media throughout a campaign, our expertise is also in producing relevant and enticing information for placements in various media. This includes print advertorial writing, social media seeding, video production concept and script development, and more.
The Bridges PR team believes in being 100% involved in every stage of the campaign. Hence, we are hands-on in all our media events to ensure they stay true to the clients' expectations.
Celebrities and key Opinion Leaders Management
Sometimes, star power is great at getting the message across. Other times, it is the expert opinions that count. Not only do we have vast experience in finding the right celebrity match for brands, we also work closely with doctors, dermatologists, fashion designers, nutritionists, psychologists, academics and other credible individuals who can lend their expertise to a particular campaign.